Our Expertise Makes Your Job Easier
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With the most NFI Certified Master Hearth, Professionals under one roof, there’s a reason why we’re called the Experts In Fire®.
Our Team of Experts Can Help You:
  • Choose the best product at the best price for each of your projects
  • Understand your unique installation requirements for a seamless setup
  • Get special offers on industry-leading products
  • Troubleshoot and expedite your warranty claims
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50+ Industry-Certified Experts
Skip the pushy sales jargon and partner with an industry-certified Master Hearth Professional throughout your entire buying experience.
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All Your Fire Needs In One Place
From residential to commercial spaces and stock to custom-made fire features, our comprehensive selection ensures we’ve got all your fire needs covered.
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Free 1-2 Day Shipping
Stay on top of your project deadlines with 1-2 day shipping on thousands of in-stock products from the industry’s leading name brands.
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Support Whenever You Need It
Join our Pro Program for expert advice and live phone support whenever you need it, plus special offers, expedited warranty parts, and more.
“Woodland Direct was great to work with. They are very knowledgeable on all their products and their prices are great. I am a general contractor (Timer Quest LLC) and have worked with Ken on several projects and they have always gone smoothly. Everything arrived on time. I would recommend them to anybody.”
- Dan Shiflett, Timber Quest LLC

What Makes Us the Experts In Fire®?

We pride ourselves on the knowledge and safety of hearth and outdoor products, which is why we’re backed by the National Fireplace Institute (NFI). Each one of our technical sales reps has undergone rigorous testing to earn the highest level of certification possible.

That means we have the most knowledgeable staff in the industry.

It also means we’re the premier online partner for our vendors and manufacturers, and the most trusted e-commerce company in the hearth and outdoor space

Our Master Hearth Professionals can help you:

  • Determine clearance to combustibles
  • Understand the technical aspects of your product
  • Advise on best practices set by the NFI
  • Choose the best product for your installation requirements

And much more

And with thousands of products right at your fingertips, finding the right one has never been easier
Our comprehensive product selection ensures you’ll find just what your client wants at the price they expect.
Browse thousands of products from the industry’s leading name brands to access:
  • Unrivaled quality you can trust
  • FREE 1-2 day shipping on Quick Ship items
  • Woodland Direct exclusive models
  • Special offers and perks when you join our Pro Program
Don’t know where to start? Submit your project to our team of NFI-certified Master Hearth Professionals and let them do the shopping for you.

Join 700,000+ Satisfied Customers

We’ve served over 700,000 customers during our 20 years in business, and have countless professionals relying on us to deliver quality products on time and on budget.

It’s fair to say we take order fulfillment and customer support seriously with our commitment to:

  • Figure out clearance to combustibles
  • Understand the technical aspects of your product
  • Advise on best practices set by the NFI
  • Choose the best product for your installation requirements

Join all of our satisfied professional clients and start working with us today for all your fire needs

50+
NFI Certified Experts on Staff
1.6m+
Customers Served
45+
Years rooted in the industry
1
Dedicated collective working for you

Bring value to you business.
Ask the experts In Fire®.

Bring value to you business.
Ask the experts In Fire®.

*ALL FIELDS ARE REQUIRED